You’ve probably heard about GDPR but how will the the new e-Privacy regulations affect your business?
Currently in draft form but set to come into law in May 2018, it will complement GDPR in the way the Privacy and Electronic Communications Regulation (PECR) currently works with the Data Protection Act. It will directly impact how you can market to both B2C and B2B contacts and will cover all electronic marketing activities like email, as well as things that track a user’s activity, like cookies. It won’t however, affect voice to voice marketing (ie telemarketing) as long as you continue to follow current rules and screen against the TPS and CTPS. This makes telemarketing a great way to obtain and update consent, to protect and future proof your valuable marketing data.
Call us on 01244 569800 if you want to discuss steps you can take to protect the your data and ensure your marketing activities stay the right side of the law.
More detailed guidance from the Direct Marketing Association can be found here: